Field Initiatives, established in 1988, provides high quality research to the industry and beyond. We pride ourselves on our ability to think laterally by discovering new ways of tackling research projects; recruiting leading edge respondents and by drawing on our wealth of experience to offer a complete consultancy service:

Leading the field in…

  • Qualitative recruitment
  • Quantitative interviewing online/telephone
  • Data collection and tabulation
  • Business and consumer databases
  • Viewing facilities in London and Barnet

Our promise…

  • Dedicated, knowledgeable project managers
    • always proactive
    • excellent problem solvers
    • ‘can do’ attitude
  • Cost effective solutions
  • Good communication
    • regular updates on progress

Did an excellent job and delivered to tight timings with a difficult recruitment. End result - I had a very happy client.

Had good experiences, even problem projects - worked together to reach a good conclusion. They keep you informed - don't moan when you give them a difficult brief.

Have always provided us with an excellent, efficient service - often for difficult recruitment at short notice.

Fantastic support from the project managers we have worked with. Meet the brief and always deliver. Anticipate and find their way round problems. Good communication. Very nice people to work with. Able to take on quick turnaround projects when needed and still deliver to standard.

Our key areas of expertise…

  • Finance
  • Retail
  • FMCG
  • Healthcare
  • Telecommunications
  • Media
  • Education
  • Government
  • Sustainability, ethical consumption

Quality standards…

  • Training new recruiters/interviewers
  • Pre-checking
  • Opening up new approaches for recruitment

Our clients

  • have a wide range of research needs and require anything from a few groups or depths to many thousands of on-line or telephone surveys
  • work with us collaboratively - we help them to design the perfect sample for their project
  • know all projects are equally important to us: all receiving a very high level of service
  • return to us, as our quality standards are maintained by training and support of our fieldforce, plus our ability to link the right recruiter to each individual project