Established in 1988, Field Initiatives is headed up by Liz Sykes, one of the leading figures in UK qualitative recruitment and a treasurer for the AQR and chairperson of the VFA.

Specialising in the areas of children's research, retail and financial services, our clients include full service research agencies, qualitative specialists, NPD companies, advertising agencies, TV companies and client companies in both consumer and business marketplaces.

As a company, we pride ourselves on our ability to think laterally by discovering new ways of tackling research projects; recruiting leading edge respondents and by drawing on our wealth of experience to offer a complete consultancy service rather than simply organising groups.

We never use supervisors to book out our work. All our recruiters are personally briefed by us, enabling them to feel part of the research process and gain a complete understanding of the project involved.

Our quality standards are maintained by continuous training and support of our field-force and our ability to link the right recruiter to each individual project.

We believe that the key to good recruitment lies in establishing excellent communication between our recruiters, clients and field force; enabling us to understand the wider context of our clients needs.

If you would like further information about Field Initiatives please contact Liz Sykes, on +44 (0) 20 8449 6404 or e-mail her at: liz@fieldinitiatives.co.uk