Liz Sykes, Managing Director
liz@fieldinitiatives.co.uk

Liz is one of the leading figures in UK Qualitative Recruitment, Treasurer of the AQR and Chairperson of the VFA. Liz has been in the business for over 20 years and joined Field Initiatives in 1996 from Strategic Research Group where she was Field Director.

Viki Hallahan, Divisional Director
viki@fieldinitiatives.co.uk

Viki joined Field Initiatives in 1997 as an Account Manager. She has 20 years experience in research including stints at INRA UK, RSL and RSGB. Viki is a member of the MRS and AQR.

Sandy Butterly, Associate Director
sandy@fieldinitiatives.co.uk

Sandy is responsible for managing projects. She joined Field Initiatives in 1996 from the Strategic Research Group where she worked for seven years. Sandy is a member of the MRS and AQR.

Karen Beardon, Associate Director
karen@fieldinitiatives.co.uk

Karen joined Field Initiatives in 1998 and is responsible for controlling qualitative fieldwork. Karen has 20 years experience in market research and previously worked at NOP, Focus on Research and ACE Fieldwork Limited. Karen is a member of the MRS and AQR.

Vipul Chokshi, Field Director and Telephone Centre Manager
vipul@fieldinitiatives.co.uk

Vipul Chokshi, Associate Director joined Field Initiatives in 1998 as a graduate trainee having completed a BA Hons and MA in Marketing & Management. After 7 years learning the ropes he was promoted to Head up the Telephone Unit and is now responsible for all Qual and Quant list recruitment. Vipul is a member of the MRS and AQR.

Rhianna Trigg, Field Controller and Manager
rhianna@fieldinitiatives.co.uk

Rhianna started her career as a qual researcher at DRSM where she specialised in advertising research. Since then she has worked at NFO Worldgroup (now TNS) and RDSi and joined Field Initiatives in 2005 as a Field Controller and Manager of The Front Room - our viewing facility in Barnet.