Our in-house Telephone Unit, set up in 1995, provides telephone interviewing services for qualitative recruitment, quantitative paper surveys, CATI, on-going tracking studies to monitor performance and online capability.

Our sample sources include business, trade and consumer directories, list brokers, on-line databases (Kompass) and our own, regularly up-dated, in-house databases for IT, IFA, business and consumer markets.

All our interviewers have undergone a comprehensive training programme; are continually assessed & monitored and are each personally briefed to achieve a complete understanding of the project involved.

Qualitative Recruitment
Although we cover the full range of respondent groups we specialise in difficult and niche targets such as board level respondents. Our expertise lies in the areas of IT, finance, professional services, telecommunications, research & development, sales & marketing, government and advisory and education and media.

Quantitative Surveys
By the use of semi-structured or unstructured questionnaires, devised by ourselves or in conjunction with our clients, we specialise in tackling difficult projects across a range of research types including medical and customer satisfaction.

For further information about our Telephone Unit, please contact Liz Sykes on +44 (0)20 8449 6404 or e-mail her at: liz@fieldinitiatives.co.uk